LONDON, DOHA, – 31 July 2024 – Premier Padel, the leading official professional padel tour worldwide, has reached an incredible milestone on social media: 1 million followers on Instagram – capturing the dynamic essence and spirit of padel – as the sport embarks on an exciting new dawn on a global scale.
Premier Padel has published a diverse mix of over 4000 posts since launching its Instagram page in August 2022. The unique content ranges from in-game tournament footage, exclusive interviews with top men’s and women’s players, collaborations with celebrities, and amplifying the tour’s strategic partnerships.
This significant milestone also underscores the remarkable growth across all major social media platforms with Premier Padel now having nearly 2 million followers across its digital community in under three years.
David Serrahima, General Manager, Premier Padel said: “It is a remarkable achievement reaching 1 million followers on Instagram. Premier Padel is transforming the sport's visibility, engagement, and fanbase – it is the trailblazer in the world of professional padel. We are building a global community of padel enthusiasts and are excited to bring even more thrilling and captivating content to our fans for the remainder of the 2024 season and beyond.”
As part of a new digital era and upgrade of its digital product and content portfolio, Premier Padel has also recently launched a new innovative website and fan app – in both English and Spanish – aimed at bringing the global padel community closer to Premier Padel and offering unprecedented access and engagement with the Qatar Airways Premier Padel Tour.
Premier Padel is also in the process of finalising its player portal – a first of its kind digital platform for professional padel players – designed to transform the experience for all athletes participating on the tour. It is also revolutionising its content production – through the creation of a new original content unit – which will enhance the coverage and storytelling of padel through documentaries and behind the scenes footage.
The Premier Padel app can be downloaded at the following links on the App Store and Google Play and Premier Padel fans can follow developments across Instagram, TikTok, X, Facebook, YouTube, LinkedIn.
About Premier Padel
Premier Padel is the leading official professional padel tour worldwide, founded by Qatar Sports Investments (QSI) together with the International Padel Federation (FIP) and the Professional Padel Association (PPA). Launched in 2022, backed by the Professional Padel Association (PPA), over 500 players from around the world competed in Premier Padel tournaments in its first year and played in some of the most iconic venues in sports history, including at Stade Roland-Garros in Paris. Over 110 leading professional female players joined Premier Padel in March 2023 through the International Padel Players Association (IPPA). In August 2023, it was announced that QSI would acquire World Padel Tour (WPT) to create a single global professional padel tour – called Premier Padel – governed by FIP. From 2024, Premier Padel includes 25 tournaments in 17 countries as the tour continues to grow the sport in new territories and in every dimension. As a global brand, Premier Padel also captures the dynamic essence and spirit of padel, with the sport embarking on an exciting new dawn on a global scale driven by the new unified global tour.
For more information: www.premierpadel.com
