WILSON® AND PREMIER PADEL ANNOUNCE OFFICIAL BALL SPONSORSHIP
- Premier Padel selects Wilson as the official ball supplier of the tour.
- Wilson has developed two high-performing balls, the “Premier Padel Speed” ball and “Premier Padel” ball exclusively for Premier Padel tournaments.
- Premier Padel 2024 calendar includes 25 tournaments in 18 countries.
LONDON, DOHA, CHICAGO – 24 January, 2024 – Premier Padel, the leading official professional padel tour worldwide, and Wilson Sporting Goods Co., the leading global sports equipment manufacturer, today announced a sponsorship agreement for Wilson to be the official Premier Padel ball for the upcoming seasons.
Wilson, together with Premier Padel and the International Padel Federation (FIP), has developed two high-performance balls exclusively for Premier Padel tournaments. The partnership and licensing agreement will see Wilson become the only brand with the right to develop, promote, and market the official ball of Premier Padel, worldwide.
Eno Polo, CEO of Premier Padel, said: “We are pleased to welcome Wilson to the Premier Padel family as our official ball supplier. This collaboration, designed for the long term, is based on our shared values of elite performance, innovation and the growth of padel worldwide. We are delighted that the players have been part of the design team for the official balls, as we place the players at the heart of our project. This sponsorship supports our ambititions to take the sport to the next level as we continue to build a fully international, athlete-first professional tour.”
Jason Collins, Global General Manager of Wilson Racket Sports, added: “We look forward to working with Premier Padel as we come together to deliver high-quality products for one of the most exciting tours in global sport. It has been a long term objective of Wilson to increase the international profile of padel and to bring the sport to new markets, and this sponsorship supports our vision and commitment.”
The two balls that Wilson has developed include the “Premier Padel Speed” ball, which is designed for slower playing conditions, and the “Premier Padel” ball, designed for venues with faster playing conditions. The decision of the ball for each tournament will be the responsibility of FIP, Premier Padel and Wilson.
Both balls have been tested by professional padel players, including the 16-time former world number 1, Fernando Belasteguín, who commented on the offical balls: “I am very happy with the final result of both balls as they both perform at a high level during a long time. In addition, I am sure that being able to change the ball depending on the venue will allow us to play at a better level and offer a greater show to fans around the world.” The Premier Padel Speed ball and the Premier Padel ball will be available starting May 1st at retail partners and Wilson.com.
The tournaments confirmed so far where Wilson balls will be used are: Greenweez Paris Major, BNL Italy Major, Riyadh P1, Argentina P1, Andalusia P1, Comunidad de Madrid P1, Milano P1, NEWGIZA P1, Andalusia P2, Dusseldorf P2, and the Premier Padel Tour Finals in Barcelona.
The 2024 Premier Padel season will see 25 tournaments spanning 18 countries in 5 continents taking place throughout the year, demonstrating Premier Padel’s ongoing commitment to reach new markets, grow the game globally and inspire more people to participate.
About Premier Padel
Premier Padel is the leading official professional padel tour worldwide, founded by Qatar Sports Investments (QSI) together with the International Padel Federation (FIP) and the Professional Padel Association (PPA). Launched in 2022, backed by the Professional Padel Association (PPA), over 500 players from around the world competed in Premier Padel tournaments in its first year and played in some of the most iconic venues in sports history, including at Stade Roland-Garros in Paris. Over 110 leading professional female players joined Premier Padel in March 2023 through the International Padel Players Association (IPPA). In August 2023, it was announced that QSI would acquire World Padel Tour (WPT) to create a single global professional padel tour – called Premier Padel – governed by FIP. From 2024, Premier Padel includes 25 tournaments in 18 countries as the tour continues to grow the sport in new territories and in every dimension. As a global brand, Premier Padel also captures the dynamic essence and spirit of padel, with the sport embarking on an exciting new dawn on a global scale driven by the new unified global tour.
About Wilson Sporting Goods Co.
Chicago, USA-based Wilson Sporting Goods Co., part of Amer Sports Group, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more thana century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf.
In Racquet Sports, Wilson is a global leader in tennis, padel, racquetball, badminton and pickleball. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.