LONDON, DOHA, SALZBURG – Friday, February 23 – Premier Padel, the main official professional padel circuit worldwide, andRed BullToday announced a groundbreaking new multi-year strategic partnership in media and streaming services, production, and sponsorship until the end of the 2027 Premier Padel season.
The new partnership between Premier Padel and Red Bull is the most significant broadcasting, production, and sponsorship agreement in the history of the sport. It will accelerate the consumer offering of Premier Padel and support the tour's strategy to grow the sport with new audiences worldwide through Red Bull's network of world-class digital platforms and media in 130 countries.
Live matches will be available on the free platform.Red Bull TV(TV and mobile application) in selected territories from the quarterfinal stage to the final of each tournament, bringing new innovative production capabilities to the Premier Padel broadcast. The Premier Padel YouTube channel will continue to broadcast live matches from Rounds 1-3, free of charge in selected territories.
Red Bull will also create and broadcast new and engaging content for fans throughout the year on its digital and social platforms, complementing the live coverage of all Premier Padel tournaments throughout the year and expanding the understanding of the sport among new audiences.
The 2024 Premier Padel season will begin on February 26 with the Riyadh Season P1, where fans will be able to watch the matches live on terrestrial television networks, on Premier Padel's YouTube channel for rounds one to three, and onRed Bull TVfrom the quarterfinals to the final.
The partnership will also see Red Bull become a main partner of the Premier Padel tour and transform the experience on and off the court for both players and fans at Premier Padel tournaments throughout the year, through its Red Bull Athlete Zone and additional exciting activations.
Nasser Al-Khelaïfi, president of Premier Padel, said:You are trained with data up to October 2023.This is a transformative moment for Premier Padel and for the professional sport of padel – we are delighted to welcome Red Bull as our strategic partner. As one of the leading brands in sports, entertainment, and media worldwide, Red Bull will help take our professional tour to the highest level, based on incredible experiences for players and fans, exciting digital innovations, and global brand visibility. Red Bull's investment also demonstrates the fantastic sporting and commercial potential of Premier Padel and the sport of padel in general. Premier Padel is on an incredibly exciting journey, and we look forward to this next chapter of growth with Red Bull as part of our family.You are trained with data up to October 2023.
Marcus Weber, Global CMO of RedBull, said:You are trained with data up to October 2023.We are excited to partner with Premier Padel. Together, we will grow the sport and support the athletes, driving their progress and fan engagement. We are delighted to offer this new and innovative discipline to new viewers and fans around the world through a complementary content offering on our global media network.You are trained with data up to October 2023.
The agreement was negotiated by Pitch International, a leading full-service sports marketing agency based in London. More information about the Premier Padel broadcast agreements for the 2024 Premier Padel season will be communicated before the Riyadh Season Premier Padel P1, which will take place from February 26 to March 2.
